If You're A Spellchecking Firm, It Helps To Spellcheck Your Press Releases

from the just-saying dept

We’re certainly not going to make fun of anyone for making typos, especially considering how often we make typos around here. However, when your entire business is based on catching typos, it has to look bad when your latest press release needs to be corrected due to a typo. The company claims its product is supposed to help companies avoid getting a “negative impression” online — so perhaps it can now use itself as a case study. The PR person who wrote the press release claims it was his mistake, not the company’s, that listed the “the 16 million we (sic) pages it has spell checked.” However, even if it is the PR firm’s fault, you would think that someone at the spellcheck firm would recognize the importance of spellchecking any press release before it went out (and we won’t even wade into the debate over whether the press release should have said “spellchecked” instead of “spell checked”). Of course, you could point out that the typo is still a word, which is why it wasn’t caught by the spellchecker, but the firm proudly notes that they go beyond just an automated spellchecker, by using human editors as well.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “If You're A Spellchecking Firm, It Helps To Spellcheck Your Press Releases”

Subscribe: RSS Leave a comment
Kimberly Kubalek says:

Aw, c’mon, give them a break. It is shocking how many clients insist that spelling “isn’t that important.” I have to beg them to spellcheck. And some of these are professional writers! Frankly, I’m surprised this “spellcheck company” business model floats at all. I predict they’ll go under–whether anyone (else) catches the mistake or not. Because sadly, more and more, no one reads that carefully.

yeah says:

Funny thing is that a lot of spelling errors go unnoticed to most people. I think the the rule was that so long as the first and last letter were right, and the word was used in the correct context, 70% of the people missed the typo. I’d have to look it up. Was an interesting study.

Also people rarely noticed the use of double words on line breaks.

kc says:

fi yuo cna raed tihs, yuo hvae a sgtrane mnid too

Cna yuo raed tihs?

i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

ElectricMayhem says:

Spell checking

The problem is that the education system has denigrated the proper use of language since the 1960’s……so called progressive thinkers and the like have sought to undermine basic skills of literacy, comprehension and composition with the result that the ability to spell and or use words that exceed two syllables has been eroded. As for punctuation…..!!!

This is further compounded by the sloppy use of language in emails, blogs and other Internet communication under the guise of being ‘modern’. Interestingly, my spell check device does not recognise the word blog!

English is the most expressive, dynamic and wholly encompassing language in the world. Within its framework is the ability to articulate every nuance possible. True, it ‘steals’ from practically every language in some form or another, but this ‘theft’ merely enhances the ability to communicate.

A gifted writer leads the reader along an exact path creating images and understanding that stays long after the words have been read.

Pity then that there are few who are able to compose and even fewer who are able to comprehend.

A sad state of affairs!

Kevin Heisler says:

Does TexTrust Spellcheck Blogs?

Mike, meet Carlos. Carlos, meet TexTrust

“India Says No Thanks To The $100 Laptop

from the priorities dept

One of the most common retorts … to participate in Nicolas Negroponte’s One Laptop Per Child initiative, which wanted to sell $100 PCs to governments around the world for them to distrubute (sic) …”

Anonymous Coward says:

I just had some dental work done and had to sign a pile of forms before it could happen. I ended up having to fix the spelling of about 6 words on these (presumably vetted) forms.

I also ended up unemployed a few years back and managed to collect unemployment – during this time I had to attend training (mostly watching videos) on how to get

a job (and the like). One of the classes was on writing a resume and application letters. They stressed several times the importance of spelling – and then showed an example application letter – with at least two words incorrect. Not typo style incorrect, but just plain wrong.

Lewis Carroll says:

Plain and simple

‘When I use a word,’ Humpty Dumpty said in a rather

scornful tone, ‘it means just what I choose it to mean

– neither more nor less.’

‘The question is,’ said Alice, ‘whether you can make

words mean so many different things.’

‘The question is,’ said Humpty Dumpty, ‘which is to

be master – that’s all.’

Robert says:

Spelling errors for dummies...

I figured this would come up – amazing that AC was the one to ask. Here’s the scoop if you can’t figure it out.

The word “we” should have been “web.”

The “(sic)” was added by Reuters to make sure we realized that THEY didn’t just mistype the quote. Then TECHDIRT just quoted the Reuters article.

Live and Learn says:

I used to work in the tech pubs department of a manufacturing company. We’d been looking at a big desktop publishing/document management product when we got a letter from the new sales rep for our area, introducing herself. It was so full of misspellings, incorrect word use, and bad grammar that we stapled a routing slip to it and sent it around so all hands could get a laugh. Then we round filed it and never contacted that vendor again.

matrixz127 says:

Spell checking

Which is more than I can say about your constant dick sucking of that no talent cunt Mike Wilkening below:


And then there’s this little do-hickey from “http://webcache.googleusercontent.com/search?q=cache:G3Q2l42mprEJ:forums.realgm.com/boards/viewtopic.php%3Ff%3D69%26t%3D1271151+&cd=2&hl=en&ct=clnk&gl=us&lr=lang_en%7Clang_ru” as well:

“So your reply is not “Of course I would have, as anybody with a shred of objectivity would,” but rather “You’re probably the same as what you’re accusing me of!” That’s pretty telling of where you stand on the issue.

And to answer your question, no, it’s not fair. In order to talk about politics, one need not be be a partisan hack. Try looking at things without your Republican/Democrat lens. If something is wrong, it’s wrong, be it done by a Republican or Democrat. Are there liberals that do that on this board too? Sure, but I don’t think I’ve seen anyone do it to the extremes you do.

Apologies if I’m wrong, and you actually would have created a thread condemning a Republican Filner for his filthy actions.”

Why don’t you do the world a favor and jump in the middle of the freeway until a truck runs you down?! And take your cum supplier Wilkening with you!

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...