Metallica Finally Realizes That Some People Like To Get Music Online
from the it's-about-time dept
For all the success of iTunes, there have been a few bands that have famously stayed out of the online music revolution — with the Beatles being the most famous (even if they’ve admitted that might change soon). One that hasn’t been quite so surprising was Metallica — the poster child for bands opposed to any sort of forward progress in music distribution. The band, of course, was the first high profile music act to protest Napster, with statements that suggested the band didn’t really understand what was happening. While the band did eventually experiment with some online music, it was fairly limited and the band couldn’t even explain it clearly. When iTunes first came out, the band was vehemently against the service, because it would let people buy individual songs, rather than forcing them to get an entire album. If there’s one thing that’s been consistent through all of this, it’s that the band has always wanted to define for its fans how they must enjoy the music, rather than letting the fans tell them how they want to enjoy the music. That’s why it seems a bit lame for the band to position the fact that they finally are putting their songs on iTunes as something they’re doing “for the fans.” They make it out as if their fans are just now discovering iTunes, and then even try to blame their record label for the delay. That might be easier to buy if it weren’t for their anti-fan, anti-digital position for all these years.