Outsource Your Marketing Department With Consumer-Generated Advertising

from the got-buzzword? dept

The advertising world is the latest industry wanting to cash in on user-generated content. Several companies have invited users to create their own versions of popular ads, like Mastercard’s “Priceless” campaign. Cheap production costs are even enabling users to shoot and produce their own TV spots, with prizes and exposure for top entrants. So far companies that have ventured into this have received a good amount of publicity for their efforts, but it’s likely that subsequent efforts won’t produce the same bang for the buck. Users are likely to tire of constant pitches to design their own ads, or vote on which user-created ad will appear in the next issue of Maxim. Designers, too, will want more than just publicity or a token prize for winning a contest. It’s good that companies are learning to engage more with their customers, but this is just a variation on the current advertising model, whereby branding and hype are crudely used to promote a product. It may be useful, but it’s not exactly a revolution.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Outsource Your Marketing Department With Consumer-Generated Advertising”

Subscribe: RSS Leave a comment
Rick says:


Oh boy, lets all design ads for the congolmerates. It’s worth a free t-shirt or $100!


Why should WE do the work and get pennies when the big ad companies get MILLIONS per ad?

Re-design this idiotic idea and pay people a fair wage and the idea will have staying power. Pay $10k or $100k per ad accepted and you will be flooded with quality content.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...