Death Of Old Media Still Greatly Exaggerated
from the different-strokes... dept
The battle for the soul of the news may not be as big a fight as you’d expect. While the newspapers continue to make silly strategic moves, the focus on the platform rather than the content is a mistake. News, obviously, doesn’t need to be delivered by a newspaper. However, the idea that there’s some sort of big battle between newspapers and online news sites is misleading. As a new study shows, the two remain complementary, as different people use each for different purposes. Perhaps that’s why it should come as no surprise that newspapers are continuing to invest in their web properties. It’s not about moving to the web and ditching paper, but in recognizing that they’re news organzations — not newspaper organizations.