Google Measures More
from the measure-twice-cut-once dept
Google adds to its quiver of web services with its purchase of Measure Map today. With Measure Map, Google will offer a free, basic suite of web analytics tools for bloggers (even undercutting their own Urchin analytics service). It has been suggested that Google’s impetus to provide free web analytics is to cut down on click fraud. By being present at the entire end-to-end event stream — from blog, to adsense click, to the advertiser site, Google can accurately track user actions and cull out fraudulent activity. That said, Measure Map is barely even out of Alpha, and news from the field report that the tool is buggy and error prone. Furthermore, integrating Measure Map with Urchin is non-trivial, so perhaps they’ll keep them separate (and at least out of the hands of a competitor like Yahoo!). Looks to be yet another “hire by acquisition” by Google, which seems to be popular these days.