UK Users Find 3G Complicated And Pointless
A survey in the UK has found that consumers think 3G services are too hard to use and uncompelling. 79 percent of people find that mobile phone services are complicated and hard to configure, up 8 points from a similar survey a year ago, while three-fourths of people with 3G phones rarely use 3G services. While perhaps the high percentages are a little surprising, the sentiment isn’t. Since it launched a few years ago, mobile operators have failed to really make a case with consumers for 3G, whether it’s been because of marketing failures or the long-running inability (or unwillingness) to improve usability.
Filed Under: 3g