FTC Considers Naming And Shaming Adware Advertisers
from the one-way-to-go-about-things dept
A couple years ago, Ben Edelman helped make lots of people aware that one of the reasons why surreptitiously installed adware products were so common was that plenty of big name companies were spending a lot of money advertising through them. Often, there were middlemen between the big companies and the adware, but it was a weak excuse for companies to claim they didn’t know where their ads were appearing. Last year, Eliot Spitzer even talked about shifting some of his investigation into adware companies towards those companies who advertised on them, to see if some of the blame could be put in that direction. Nothing ever came of that, but now, apparently the FTC is considering a policy to name and shame companies who advertise in surreptitious adware. It certainly would help get them past the plausible deniability aspect of having the ads bought by third parties. Since being outed has already scared off some big name advertisers from advertising in surreptitiously installed adware offerings, it seems like this type of policy could work — though, if they falsely named someone that could cause some pretty big problems as well.