How Awkward Is It When Old Media Tries To Get New Media?
from the shuffle-uncomfortably-now dept
While Terry Semel gets credit for successfully making the jump from an “old media” guy to a “new media” guy — he really had to leave that old media environment for it to happen. It seems that those who are trying to reinvent older media companies into new media companies may still have some work to do. We’ve already noted that Rupert Murdoch may be getting a bit too much credit (or at least premature credit) for crafting a new media strategy, but he’s not the only one. Part of Murdoch’s strategy, clearly, is to try to build a new MTV online, but the old MTV is trying to do that too. Business Week is running a cover story, which talks about how Murdoch’s purchase of MySpace woke MTV up to the fact that they needed to change for the digital era. While it seems a bit late for them to realize that, it’s not clear that their early steps are in the right direction just yet. The guy who’s been brought in to make MTV digital comes up with this bit of wisdom: “The Internet is no longer about text. It’s about video. We produce and own more video than anybody.” It’s not clear the internet was ever about text. It was, and has been, all about communication between people. Not about broadcast style media — whether text, video or something else. If MTV’s new focus is just on providing broadcast-style video online they’re missing the point of the internet. Update: The same guy is quoted on a panel today talking about how media and tech companies are completely different and will never be the same.