Look, We Have A Slogan Too!
from the copycopycatcat dept
A week after Intel changed its logo and branding to reflect how it’s changing as a company, chief rival AMD says it plans to mimic the Intel Inside campaign by slapping AMD LIVE!” on the outside of computers to try and raise its brand awareness among consumers. It’s hard to see this as much more than a me-too effort, and it’s also hard to see it being as successful as Intel’s efforts without the marketing money Intel gives to computer makers for advertisements that feature its logo and/or trademark sound — a central aspect of AMD’s antitrust suit against Intel. AMD’s chips have a reputation among many people as being technically superior to Intel’s offerings, and the way for it to succeed is to stimulate demand for its products among end users, who will then demand computers that use them from manufacturers. But aping its rival’s wildly successful marketing campaign with stickers on the outside of computers and a random slogan doesn’t seem to be the best idea to do that.