Broadband Portal Blindness — Part II
from the they-can-get-it-themselves! dept
Back in March, when Comcast made some news for “upgrading” their broadband portal, we wondered whether or not people really cared about the portal their broadband service provider gave them. After all, the whole point of getting broadband is so that you can surf all over, and not just stay confined to the start page given to you by your provider. Obviously, plenty of folks who simply don’t care one way or the other are happy to take what their provider gives them as a start page — but, it still seems like it shouldn’t be that big of a deal. Most people, once they become comfortable surfing the web can figure out what the best start page is for themselves — and it doesn’t have to have anything to do with their provider. However, with Verizon finally launching their Yahoo co-branded portal (which almost everyone in the press seems to forget they announced back in January), analysts are suddenly talking about how Yahoo has become the “special sauce” in the DSL equation… which is making folks wonder what those analysts are thinking. If anyone is choosing to go with Verizon or SBC just because of the Yahoo portal effort, then you have to wonder what they’re thinking. Yahoo has been pretty good about offering the same stuff for free to anyone who wants it. The deal makes sense for SBC and Verizon in that if they must offer something, why not go with the most popular provider of portals in Yahoo — but it’s hard to see it as a secret sauce since anyone else can get the same thing for free, no matter who their provider is.