McDonald's Continues To Test Random McTech Ideas
from the if-we-build-it,-maybe-they'll-buy-fries dept
In the last few years, it’s seemed like McDonald’s has been willing to try just about any random technology concept to get more people into their stores in the hopes that maybe, just maybe, they’ll buy some super-sized McFries(TM). Earlier this week, Wired News pointed out that the company was expanding their DVD vending machine plan that would let you rent DVDs at certain stores. This was the odd idea they started testing two and a half years ago and then announced again last year. It’s not at all clear why people want to rent their DVDs from McDonald’s — especially with its limited selection. The fast food chain has also been a big supporter of WiFi, though it’s unclear how well that’s been going lately. Of course, in this McTest mode, there are likely to be plenty of failures — such as their thoughts about replacing stores with a giant vending machine (no surly high school kids to deal with!) and a fancy network to connect all their restaurants. However, the latest move is to take a page from Starbucks and offer music download kiosks in their stores. This might make even less sense than the DVD rentals. Beyond the whole problem of managing in-store kiosks, why are people going to download music at a McDonald’s when they can just as easily do it at home? This is exactly the issue that Starbucks has faced — and at least Starbucks could make a weak claim to influencing people’s musical tastes.