Warner Offers Cheap DVDs In China To Combat Counterfeits

from the didn't-expect-that dept

Considering the entertainment industry’s standard response to unauthorized copying of content and counterfeit products, it’s quite surprising to see them actually respond to the issue via pricing, rather than legal means. Usually, the industry uses its lobbying efforts or lawyers to exert pressure on those involved or (in foreign countries) to put pressure on local governments to “crack down” on the counterfeiters. However, Warner Home Video is apparently recognizing that the issue can’t just be solved this way, and has realized that it’s a market perception problem. Their products are simply too expensive. With that in mind, they’ll be offering super cheap DVDs in China soon after the theatrical release. The movies will be priced around $2.65, which is more than the standard $1 the counterfeiters charge, but still much lower than the standard price. They’re hoping that the better quality and the legitimacy will make it worthwhile. Who knows if it will work, but it’s nice to see them at least recognize that price is an issue in all of this.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Warner Offers Cheap DVDs In China To Combat Counterfeits”

Subscribe: RSS Leave a comment
Anonymous Coward says:

Re: Re: Re: No Subject Given

As another poster said in a previous discussion:

Price & cost are two different things.
If the consumer is not willing to pay the price than its a bad product.
Warner Bros LOWERING their price just means that theitrr disks were too high for the average Chinese consumer & therefore they bought the illegal alternative.

Don’t run right out & buy something right after its released … six months later you can pick it up for 1/3 to 1/2 in many cases.

Anonymous Coward says:

Re: Re: No Subject Given

If the entertainment companies would sell movies (or CD’s) here in America for $3, I would surely spend more than I do now and they would get more of my money every month. In the 80’s, it pained me to spend $8 on an album – spending twice that amount now for a crummy 1/2 hour of songs isn’t my idea of value…

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...