Time Warner Says You Can Start Over Again
from the sort-of dept
A year and a half ago Time Warner (or AOL Time Warner, at the time) ditched their relationship with TiVo to work on their own TiVo killer. The idea, called MystroTV, was that all of the functionality would be handled at the datacenter, but those using digital cable could watch any show from the previous two weeks of programming at any time. Of course, there were a number of folks in the broadcasting industry who didn’t want that to happen and put some pressure on Time Warner. Also, there were some huge technology hurdles to overcome. As a replacement for that, it appears that Time Warner’s cable division is about to start testing a greatly slimmed down version of this technology that will let users “start over” any show that they turn on in the middle. There aren’t many details, but the idea is that as you turn on the TV, if it’s already in the middle of a program, you can simply hit the “start over” button, and the show will pick up from the beginning. Again, there are some technical challenges to this (and it may still raise questions from content companies, of which Time Warner has a division who might not be happy as well). It also seems like a fairly weak response to a typical DVR which gives you much more functionality.