AOL Is Planning A Fast-Forward Answer To TiVo

from the end-run dept

Gonzo submitted this NY Times story about how AOL has been secretly working on a "TiVo-killer" called Mystro TV. First, I'm just waiting for the lawsuit from TiVo. TiVo and AOL had a close relationship (to the point that there some fairly credible rumors that AOL was on the verge of buying TiVo) - and finding out after the fact that AOL is working on their own competing product makes you wonder. However, the details of the system are more interesting. It's a not a box - but would still be centrally based. You would control everything through your remote and be able to fast-forward or reverse through shows. You'd even be able t pick (certain) shows that you missed that you want to see - even if you didn't "record" them. Sounds good, right? There are many, many problems, however. First off, the technology is not easy to do this. Some doubt it can be done at all. Second, since they'd be doing this partly as an entertainment company that doesn't want people "TiVoing" shows, they'd build in all sorts of limitations that would hurt the product commercially. Among the "entertainment industry-friendly" ideas is the ability to insert a commercial any time someone tries to fast-forward. While it's good to see people in the industry trying to embrace new technologies that will impact their business, this one still needs quite a bit of work.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.