Amazon Doesn't Need Bricks And Mortar: They'll Use Someone Else's
from the but-not-buying-in-the-store dept
We’ve written about people shopping offline, but buying online a few times before (though, the discussion sometimes gets very heated). We’ve also written about mobile search, and how it will really only make sense when it fits in with what people are doing at the moment, rather than just being a mobile version of internet search. Amazon has combined these ideas and is testing a service in Japan where people can get more info on a product by snapping a camera phone photo of its barcode. While a few others have tried this, the market clout of someone like Amazon.com is likely to get quite a bit of attention. How far is it until they add a snap a photo to buy option to go along with their one-click buying on their website? If you thought people got upset at the idea of you walking around a bookstore and jotting down books to buy online, just imagine how they feel about you actually buying the books online at a different online store while you’re still in the competing store?