Market Research Gone Bad — How To Offer Less For More

from the bad-market-research dept

There are a number of places covering how the latest Treo 650 from PalmOne appears to handle memory poorly, such that it actually holds noticeably less data than the original Treo 600. What’s interesting about the story, however, is the reasoning from PalmOne as to why they decided to leave the low 32 megs of memory in the device, rather than increase it to 64. Apparently, they did some market research which said most users only wanted a few applications, so there was no reason to offer that much memory. What’s faulty about this reasoning is that it’s looking at past behavior. Here they are, offering an advanced device that should drive buyers to use more applications on it — especially since part of PalmOne’s hold on the market is the large developer community — and they’re intentionally limiting what people can do with the device because market research misread past behavior.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Market Research Gone Bad — How To Offer Less For More”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...