A La Carte Channels Would Cost More
from the so-they-say dept
As expected, the FCC report studying what would happen if cable companies were forced to offer a la carte programming, so subscribers could pick and choose what channels they wanted, would likely result in people paying much more for their programming. The reasoning is that the costs to providers to handle the marketing and equipment changes would drive up the costs. By just offering a few bundles, and using existing equipment, costs can be kept much lower. The real issue probably isn’t so much the lack of a la carte programming, but that the programming offered doesn’t always match what people want. Of course, if providers don’t figure out how to let subscribers see what they want, they’ll just start to go elsewhere (legal or not).