AskJeeves Spends $343 Million On Also Ran Republishers
from the but-why? dept
Not quite sure I understand the reasoning here, but now that Yahoo has realized it’s search that’s valuable – not being a content provider directly, AskJeeves seems to be going in the other direction. They’ve decided to spend $343 million on a group of also-ran sites that most people have forgotten about. The company they bought, Interactive Search Holdings, owns what’s left of Excite.com and iWon.com – two of the most hyped “portals” during the boom years. These days, both are shells of their former selves, basically just republishing Associated Press articles. They also created MyWay.com, which was designed to look and act just like MyYahoo – without the ads. Not a bad idea, but it hasn’t really set the world on fire. Basically, AskJeeves is getting into the portal business – something that hasn’t really been a successful strategy for a lot of companies (including two that they’re buying now). This seems like an awful lot of money for limited benefit.