Stop Talking Tech Jargon, Start Talking Benefits

from the it's-about-time... dept

This isn’t the first time we’ve written about this, but more people are beginning to realize that all this tech jargon intimidates buyers. People don’t know why they want a “3G” mobile phone, and they don’t care. While there’s a reason for the tech jargon existing to better communicate information for those working on these products – it shouldn’t be seeping out into the marketing material when it’s aimed at everyday, non-tech savvy, buyers. Instead, the focus should be on what makes the product useful or better than what’s out there. Just telling people that 3G is better than 2G doesn’t convince people why they should shell out for a new phone.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...