Delivering Wireless Content Over Digital Radio
Basically admitting that cellular networks still aren’t getting the job done in terms of bandwidth, NTL is now testing out a service of delivering multimedia content via digital radio with a cellular connection for any interactive back channel. Of course, this is yet another situation where the focus seems to be on a broadcast model of content delivery – ignoring that what’s made mobile and internet adoption work so far has been the interactions it enables between people – not being yet another platform for produced content. Derek adds: Meanwhile in Japan and Korea, they are preparing to launch a satellite that will, similarly, provide digital broadcasts to augment their 3G mobile networks. Mobile phones will have a satellite receiver in them for some data, and use the 3G network for unicast data.