How Yahoo Makes Money

from the not-the-way-Semel-expected dept

When Terry Semel first came to Yahoo from Warner Brothers, everyone assumed he’d try to turn Yahoo into something more like a media company, packaging up content and trying to sell it to users. He made it a point to say that advertising was going to become less important, and what advertising they did do would be much more intrusive. It turns out, a few years later, that none of that came true – but at least Semel realized he was wrong. Yahoo’s attempts at selling content have been a flop, and the intrusive ads haven’t been their money makers. Instead, it’s online services that connect people (personals, email) and text ads on search results that have kept Yahoo going strong. In other words, Yahoo has discovered that the internet isn’t TV. While Semel may have had the wrong idea originally, at least he’s been figuring out as he went along.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “How Yahoo Makes Money”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...