Mobile Users Want Directions, Not Downloadable Movie Clips

We’ve been saying for a while that the market for “broadcast” style content, while existing in some format, is not what’s going to drive the next generation of mobile phone offerings. Even though content producers are crying and screaming about creating digital rights management solutions for mobile phones, a new study shows that’s not what people want at all. Instead, they want the ability to get directions on their mobile phone, to pay for things, and to do a bit of picture messaging. In other words, things that are practical and which let them connect with others. These are the same things that have made the internet and mobile phones successful in the past. Why content companies (and some others in the wireless industry) insist it’s not what will make them successful in the future is beyond me.

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