Disposable DVDs Not Selling
from the no-surprise-there dept
Back in May when Disney announced their pointless plan to sell “disposable DVDs”, we wondered just how short-term their memory was. There have been numerous attempts at offering disposable DVDs in the past, and each one has failed (often miserably). There was nothing in Disney’s plan that suggested their idea would work any better. Plus, on top of it being pretty clear that the market wasn’t particularly concerned with the “benefit” of not having to return a DVD, plenty of folks were very concerned about the environmental impact of these disposable DVDs. Well, worry no longer. The DVDs have been on the shelves a month, and they’ve pretty much been staying on the shelves. Stores that are selling them say that they’re not selling very many of them. Of course, part of the reason they’re doing so terribly is that Disney seems to have no concept of how to price things. They’re selling these DVDs – which only work for 2 days after you open the package for $7. Considering that you can rent a DVD for half that, and keep it for a week, most people don’t really see the point. Even worse, most customers are apparently mocking the concept. The idea that they have a ticking time bomb on their DVD before it simply stops working has a mental cost that most people don’t want to deal with. It adds unnecessary “pressure” to the movie watching experience.