Do People Want An Online Magazine That Looks Like A Paper Magazine?
from the embracing-the-wrong-format dept
This isn’t the first time that people have tried to recreate the magazine experience online. For years, people have talked about how magazines work because they “force” people to see the advertising because it’s just there as you flip through, looking for the editorial content. So, here’s an article talking about yet another attempt to mimic the magazine format online. To me, this misses the entire point of being online. Things aren’t linear, and you don’t have to flip page by page. I took a look at the magazine in question, and I saw a big advertisement and didn’t know where to go. So, I clicked somewhere and saw another advertisement and decided that was enough. If the navigation isn’t clear, such that I can easily discover the content I want, then why bother?