Are Ringtones The New Singles?
from the scary-thoughts dept
A few trends seem to be converging. The concept of selling a music “single” has been disappearing (can you believe it lasted this long?) while “ringtones” are increasingly popular with kids who don’t mind annoying everyone around them. So, now, someone noticed that, in the UK, sales of ringtones will outsell singles this year. I don’t think this is that big of a deal – and, in fact, am a bit surprised that it took this long. However, it does bring up a few questions. Will music companies start looking to ringtone downloads as the measure of how successful certain songs are? Already, companies are offering stats on music downloads, but the music industry hates to recognize anything official about music downloads, and would clearly prefer to use some system where they’re at least getting their tollbooth fee. However, what happens when people finally figure out how to set up file sharing systems for ringtones? Or software starts making the rounds that lets you turn an MP3 into a ringtone? Will the market for paid-for ringtones still survive?