Are Ringtones The New Singles?

from the scary-thoughts dept

A few trends seem to be converging. The concept of selling a music “single” has been disappearing (can you believe it lasted this long?) while “ringtones” are increasingly popular with kids who don’t mind annoying everyone around them. So, now, someone noticed that, in the UK, sales of ringtones will outsell singles this year. I don’t think this is that big of a deal – and, in fact, am a bit surprised that it took this long. However, it does bring up a few questions. Will music companies start looking to ringtone downloads as the measure of how successful certain songs are? Already, companies are offering stats on music downloads, but the music industry hates to recognize anything official about music downloads, and would clearly prefer to use some system where they’re at least getting their tollbooth fee. However, what happens when people finally figure out how to set up file sharing systems for ringtones? Or software starts making the rounds that lets you turn an MP3 into a ringtone? Will the market for paid-for ringtones still survive?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Are Ringtones The New Singles?”

Subscribe: RSS Leave a comment
JT says:

Ringtones and Singles

Ringtones are a complement to already established songs, I dont see songs being promoted before hand by ring tones alone, the reason it has been so successful is due to the brand push from identified artists and generally street cred to be different.

The single adds no value to the consumer in thsi new generation as changing too many singles in a cd player is a pain, hence the reason why they combine all there songs ripped into one CD. Ringtones have yet to out sell compilations which is the biggest in sales and repeat sales for the same reason, I am not sure that we will see the top 10 ringtones on top of the pops being performed but I am pretty sure we will see close branding of artists and handset manufacturers, which is deemed to create a sponsorship war with operators.

My tuppence worth

aNonMooseCowherd says:

No Subject Given

RIAA will start charging you every time your phone rings. If you don’t pay up, the subpoena will be delivered straight to your phone.

Then the advertisers will see the big dollar signs dangling in front of them and will get in cahoots with the phone manufacturers to put ads in ringtones, which you’ll still have to pay to listen to.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...