You Have 2 Minutes To Read Business 2.0

from the ridiculous dept

A month ago, we wrote about how Business 2.0 made the backwards (perfectly business 1.0) decision to take themselves off the internet unless you were an AOL or Business 2.0 subscriber. Following my complaint about this, a PR person from Business 2.0 contacted me and said that for any Business 2.0 story I wanted to link to, I just needed to contact her and she would provide me with a non-subscription required link. I’m open to these ideas, so a few days later I requested just such a link… and was told that that particular article wasn’t available. I also had to wait a day to get that response – which isn’t exactly internet time around here. I explained to her why this policy was ridiculous, and how it made Business 2.0 less valuable and less likely to get more subscribers, which she promised to pass on to those in charge. In the meantime, she also gave me a subscription code to get into the magazine, which she said I can pass on to readers of the site (why? I don’t know). However, if you want to get in, use 079751240X. In the meantime, it sounds like Business 2.0 is getting even more ridiculous. In sharing their content with sister site CNN, they make it appear that their content is free. And it is, if you read quickly. The links are free for two minutes only. After which, they will reload, and they’ll want you to buy a subscription. They’re hoping (bizarrely) that readers will be so interested in the article they’ve just been kicked out of, that they’ll pay for a full subscription. Instead, they’re going to find incredibly pissed off readers who were reading an article that they suddenly (with no warning or explanation) have no more access to. Apparently, Business 2.0 is making a new artform out of pissing off your customers.

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