Will MMS Revive Mobile Customization Market?

While ringtones and other mobile phone “customizations” have done well over the past few years, the market has been declining for a variety of reasons – the main one being that the prices are dropping rapidly. Also, the practice of customizing your mobile phone hasn’t expanded beyond those under the age of 24. However, Jupiter is predicting that MMS-enabled phones will revive the market in the UK in the next couple of years. I’m not convinced. As the phones and their associated networks become more powerful, they will increasingly have full internet access, where the related content will be available for free. In an open market, unless you’re offering something very special, it is very difficult to charge for content. The real value in MMS is in communications – not in downloaded content.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...