TV Stations Lack Internet Vision

from the no-surprise-there dept

A new study of TV stations and their internet operations turns up results that shouldn’t surprise anyone. It appears that most television stations lack any sort of internet vision, and just see their web operations as a marketing site, rather than a business opportunity. Some TV stations are making money from their web operations, but it’s apparently few and far between. Meanwhile, newspaper sites have embraced the internet. It’s pretty easy to see why, of course – since text transfers much more intuitively from newspapers to the web. Still, I imagine that, over time, TV stations will realize there’s a benefit in offering integrated content, and will slowly move in that direction.

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