3 Sales Pitch Ignores 3G

Now that the Hutchison 3G management team shakeup is nearing completion, the new staff can get down to business in figuring out just way their massively overhyped, while massively underperforming phones haven’t been jumping off the shelves. One thing they might want to look at is a new “secret shopper” study that found that merchants selling “3” phones are pushing the cheap voice minutes and not talking about data at all. In other words, the on-the-ground sellers are positioning 3 as a discount mobile phone brand for voice – which is nearly the opposite of the view corporate marketing has been pushing. Yet another story to add to the case study of how not to launch a 3G service.

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