Qwest, Comcast Duel Over DSL Ads
from the what-can-you-say? dept
The latest fight in the internet connection space may become more important as the FCC moves to deregulate media ownership even further. Qwest is apparently quite angry at Comcast because the dominant cable provider in the US refuses to air Qwest television advertisements pitching DSL service – since it competes with their own cable modem service. Comcast says that Qwest has the right to advertise however they want, but Comcast shouldn’t be forced into airing those ads. Also, if the FCC continues to relax media ownership rules then, conceivably, companies like Comcast could end up owning all different kinds of media – all of which would then block competing DSL ads. Of course, in the end, I think this is silly. If the cable companies provide a better service, then they shouldn’t be afraid of some television advertising. If they really think that by denying Qwest airtime no one will figure out that Qwest offers DSL, then they’re just being shortsighted.