The Wrong Question: What's Your Wireless Strategy?

Businesses get swept up in fads. We all know that. It’s tricky to avoid it sometimes, but making sure that you’re always asking the right questions for your business is a useful way to at least nudge you back in the right direction. At the same time, the “wrong” questions can throw you completely off track. That may be the case with the latest popular question: what’s your wireless strategy? That’s not the type of question a business should be asking. They should be focused on “what do I need to do to keep my customers happy?” or “how will I grow my business?”. Presumably, a wireless strategy can be useful in answering those questions, but focusing simply on “what is your wireless strategy?” will push people in the wrong direction. It will make them create a wireless strategy because everyone else is doing it, rather than because it’s the right thing for their business.

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