GPRS Is As Little Always On As WAP Was The Mobile Internet

The wireless industry loves nothing more than to overhype any service they offer. Last week we had a story pointing out that, despite the marketing hype, GPRS was not at all “always on”. It seems that others are starting to pick up on this idea as well, as another reporter is complaining that GPRS’s “always on” claims are misleading, and should be changed. The writer blames what must be some “young marketing exec”, and suggests the industry would be better off claiming something like “easy data access” to be more accurate. I’m not so sure of the “young marketing exec”. If that’s the case, then the industry seems to be full of only young marketing execs.

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