Custom Jeans For Every Butt
from the close,-but... dept
Taking a page from the guy who tried to get custom Nike shoes to say “sweatshop” is this Salon reporter who tried to get an anti-mass customization tract printed on a pair of “custom” Levi’s jeans (actually, I’m a little confused as to what she actually wanted printed on the jeans – the article rambles on quite a bit at points). In the end, it didn’t come out the way she wanted, which isn’t really a surprise. The concept of “mass customization” isn’t so much about creating unique products – as it is about offering plenty of different options that a consumer can tweak to meet their own requirements.