UK Gets 'Virtually' Free Hot Spots
Just as we were talking about how the UK has the most expensive hotspots in the world, comes this news that (could it really be?), a sandwich shop in London seems to really get it. They’re going to offer free WiFi access with any order. Instead of trying to profit from WiFi (which simply doesn’t work), they’re realizing that they need to stick to their core competence (serving food), and realize that the WiFi internet access is a promotion that helps bring in more customers. Hopefully we’ll see more and more eating establishments come to this same conclusion.
