Yahoo And AOL: Reversal Of Fortunes
from the how-quickly-things-change dept
People always like to judge success or failure of companies based on defined time periods, as if there is a clear beginning and end to “the game” of business. It generally makes people take very short-term views of judging businesses. For instance, it was just a couple of years ago that Yahoo looked like it was fading out, while AOL (with Time Warner) were supposed to be taking over the world. Now, this article is suggesting that the roles have been reversed, as Yahoo has regrouped and is growing, while AOL is struggling and collapsing. Of course, we shouldn’t get suckered into believe that now is the “end” of the game either. Two years from now, the reverse could be true again.