Small Businesses Still Dodge The Web

from the is-it-that-difficult-to-put-up-a-site? dept

It really costs incredibly little to put up a corporate brochure site for a small business. Yet, it seems that there are still plenty of small businesses that haven’t put up websites yet. While the study suggests that websites without online ordering capabilities might be useless, I disagree. I think, just for marketing purposes, an online presence can be worth it for just about any small business. The fact that it can be done for just a few bucks a month is even more important. The way the people make it sound in this article, you would think that setting up the most basic website would cost thousands of dollars. Certainly more complex websites do cost more, but for most of these businesses, basic information on what they do along with some contact info couldn’t hurt.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Small Businesses Still Dodge The Web”

Subscribe: RSS Leave a comment
Chris (user link) says:

No Subject Given

I fight this battle every day – and lose way more often than I win. Even worse than no site are the millions of firms that hacked something together in Frontpage 1.0 back in 1998 and its still up, complete with spinning logos and flashing text. I advise those companies that if they aren’t going to invest in somethng that actually supports their business objectives they should take down the ugly site as it can only hurt their business, and never help it.

Chris (user link) says:

Re: small business websites

All websites, especially small ones, need to load quick, have an intelligent user interface, and be designed such that they inspire enough confidence in the user to go ahead and plug in their credit card number to buy something. Doing all that isn’t cheap. The guys cranking out websites for $500 are using the spaghetti code templates that came with Frontpage. Those sites tend to fail on all points mentioned above, not to mention they don’t even load properly in browsers not built by Microsoft.
In some ways, large well known companies can afford to have crappy web sites because they have enough brand equity built up that the web site doesn’t over-ride preconceived notions. But if your Selma’s Jewlrey dot com you have exact one chance to convince me to buy from your web site. If your site sucks the consumer is on to the next option in Google, and the lifetime value of that customer is gone forever.

Michael Vilain (user link) says:

Some sites are informational

I use my site as my on-line brochure for what I do (manual therapy). I spend almost nothing on printed materials except when I’m doing on-site demos and health fairs. I purposely designed (and coded by hand) my site to be informational, complete with a contact page and a search function to find other practitioners in the California area.

Can’t imagine how much such a site might cost if I paid someone for it. I helped another practitioner put her site together. All she had to do was design the content.

It works to some degree. Many of my first-time clients have either seen my site which they got from my print ad or got my name from a web search.

Michael M (user link) says:

Re: Some sites are informational

A few years ago, I was telling people that online ‘brochure’ sites were useless and a waste of money. Now I’m not so sure.

More and more, I find myself looking up local businesses on the web before visiting them. I don’t want to order online or interact – I really just want to know what they sell, their hours, directions to get there, and a phone number.

As you said, it can also be an easy extension of a print ad or business card.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...