Pogo Gets New CEO, Investor, And Business Model

Pogo, the UK makers of a PDA for internet access that has always looked really cool in the pictures we’ve seen, has found a new investor/CEO, who recently read how the company was being liquidated, and stepped in to rescue them. Along with the new CEO (and his investment money) comes a new business model, taking a page from Danger, here in the US. The Pogo always seemed like the closest thing to the Danger Hiptop (though, with much less hype), so perhaps this makes sense. They’re going to focus on licensing the technology instead of trying to build it and sell it directly. Of course, they still need to find companies who will license the technology, but maybe with the growing hype around the Hiptop, they’ll be able to find people who want to compete with Danger.

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