Ask Jeeves Ditches Pop Ups

from the hallelujah dept

I have to admit that I’m somewhat shocked that more and more sites have started to realize that pop-ups are bad and piss off their users. I honestly thought that most sites would keep their head in the sand and make up silly excuses for why their users might actually want to have pop up ads sent to them. However, one-by-one certain sites are ditching pop ups. The latest to add to that list is Ask Jeeves, which has responded to “visitor criticism” by ditching the ads. They’re also scaling back on banner ads. Overall, the company has realized that targeted advertising (based on the search terms entered) is more valuable, and pop ups are never targeted.

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