3G Branding Absurd, Admits Sprint Rep

What’s in a number and a letter? For a while now we’ve been yelling that all the various data services that are being launched these days should be considered 2.5G and not 3G. However, the marketing people seem to have won out, and TheRegister got a Sprint PCS rep to admit that the carriers were browbeaten by Qualcomm, Lucent, and Nortel into calling their 2.5G services 3G for the sake of marketing. TheRegister wonders what the real 3G service will need to be called when it’s finally rolled out a few years from now. As they suggest, we might be looking at 3.5G…

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