Sony Ericsson Ad Campaign To Use Fake Tourists
from the take-my-picture-please dept
It’s not that uncommon in more popular bars to be “approached” by marketing people selling this or that. Those people are usually wearing shirts that identify the company they work for, so you know to take their pitch with a grain of salt. Sony Ericsson is taking this strategy one step further to market their new T68i phone, by putting actors around to try to generate some “buzz”. The T68i phone, admittedly, is a pretty cool phone. It’s pretty small with a nice display and offers a snap-on digital camera as an additional accessory. The actors will go to bars and tourists spots and try to “innocently” engage people in conversation. The “tourist” actors will ask random passerbys to take their picture as a way to demonstrate the camera aspect of the phone. The actors in bars may take phone calls on the phone, where the display shows a picture of who is calling. At no point (unless asked directly) will the actors admit they work for the company, which has some consumer groups angry.