PrePaid Subscribers Still Matter

With 63% of mobile subscribers in Western Europe on prepaid plans, mobile operators still need to service this market. Operators would like to convert users to postpay plans but it’s slow gowing. One incentive they have used to get users to switch is to limit new data and messaging services to postpay suscribers. But they should open up the services to the prepaid market to help services such as GPRS and MMS reach critical mass.

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