Does Legitimate Email Marketing Work?
from the it-appears-to...-for-some dept
I’ve gotten to the point where I’m sick of just about any email marketing – even if I’ve signed up for it. It very rarely is personalized or has anything that is of any interest to me. In fact, I’d say most lists I’m on have turned into “legitimate spam” that I simply delete without reading. However, it’s apparently working for some people, as this article talks about some companies that are discovering how well legitimate email marketing works. While I certainly see how it can work in some cases, I think it’s dealing with too much clutter from the spam around it to really make a dent. If email marketing was truely personalized, and didn’t show up so often, it might make a lot more sense. The only company I’ve seen that has actually done that well (so far) is Amazon.com. They send me emails very rarely – and when they do, they’re usually relevant.