Is Truste Trusty?

from the does-anyone-really-care? dept

Following the anger over the privacy policy changes at Yahoo, someone at Wired News noticed that Yahoo still had the Truste “trustmark” saying that it’s privacy policy was “trustworthy”. So, here’s an article looking at whether or not you can trust Truste. Basically, they say that a lot of people don’t think so anymore. Truste has started being run by the corporations – and it does very little to enforce the “spirit” of its trustmarks (a terrible word, I think). Anyway, I still wonder how many web surfers even know what Truste is, and how many of them ever look for the Truste symbol anywhere.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Is Truste Trusty?”

Subscribe: RSS Leave a comment
Anonymous Coward says:

TRUSTe has nothing to do with security or privacy

TRUSTe has always been a scam to make people think online sites are secure/safe/trustworthy/etc. They do not now, nor have they ever actually verified anything except that the company “claims” to protect your privacy/be secure/etc. Since anyone can “claim” anything, TRUSTe is utterly and totally worthless.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...