When Opt-In Really Means Opt-Out

from the when-you're-desperate-for-money dept

There was a time when Yahoo was cool and understood its users. They provided cool and useful services. Now that they’re desperate for money and have brought in the “professional” management they don’t seem to care at all about their users. The latest is the change in Yahoo’s privacy policy and preferences. They have automatically reset everyone’s preferences to say they want spam mail from Yahoo. I just checked, and it’s true. All of my preferences were set to receive junk – including my home address and telephone number. This is ridiculous. All they’re doing is pissing off their users. eBay tried the exact same stunt a year ago – and it angered people then as well. Any marketing emails should be opt-in. Never opt-out. As I asked in the eBay story, was Yahoo receiving complaints from people who weren’t receiving enough spam from them?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “When Opt-In Really Means Opt-Out”

Subscribe: RSS Leave a comment
The Misanthrope (user link) says:

Those Yahoos

I have to say, however desperate Yahoo! is for cash, that has to be – at least I’m hoping it will turn out to be – one of the stupidest decisions they could ever make. At a time when trust has gone out the window, and even Microsoft is taking a look at security, Yahoo! has practically gone out of their way to piss people off. And they wonder why we use “throwaway” email IDs (many of them at yahoo.com) to avoid spam.

Not only did I reset my settings to “Opt Me Out of Everything,” but also replaced real personal information with bogus dead-ends. As a result of this insane decision on Yahoo!’s part, one of the few online entities who had any of my trust and respect has lost it all.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...