Technology Without A Cause
from the who-needs-it? dept
Business Week has an article talking about companies like AOL pushing the “networked home” concept to people just to expand their market – when it’s unclear exactly what need they’re really fulfilling. Articles like this show up every once in a while, and it’s a good reminder to look at new products and figure out if they’re trying to create a new market from scratch, and convincing customers of some need they didn’t know they had – or are actually fulfilling a customer need.