No More Dot Com Stunts

from the too-bad,-they-were-easy-pickings dept

The age of dot com stunts has been declared dead. Of course, that doesn’t explain things like the free Prozac we mentioned below. Or the eBay/Burger King Deal… or any number of other publicity stunts that are still appearing. However, I guess those are a bit more normal, compared to the silliness we were getting last year. There are a number of reasons why we’re seeing fewer publicity stunts. There are fewer startups out there trying to gain attention of course, and those that are around really don’t have too much money to just toss around on some silly publicity stunt. Plus, there’s enough evidence that those publicity stunts don’t really do very much for a company. They might get a few more people to recognize your brand, but it’s not clear if they do anything to actually help something important, such as sales.

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