Tech Advertising Doesn't Work

from the well,-duh dept

In case you’d been living in a hole and didn’t realize it, here’s a study to support what just about everyone (except those who buy and sell advertising) knew already: technology advertising doesn’t work very well. Not many people became interested in any sort of technology product through advertising. Mostly word-of-mouth was the most convincing method of gaining attention – but that, of course, isn’t easy to build.

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