Money, That's the Global Craze!
from the everyone-wants-to-be-a-millionaire dept
It seems that the newest incarnations of “Who wants to be a millionaire?” is currently creating a craze in India. It seems that the grand prize of 10 million rupees and a former movie star presenter has been enough to bring Star networks viewing figures rocketing back up. Apparently, around 40% of the Indian TV viewing audience tunes in for this show. It looks like TV producers (of these get rich shows) may have found the thread that binds entertainment globalization, Money!