Click and Mortar

from the business-models-of-the-future dept

San Jose Merc column on how brick and mortar companies need to take advantage of the web, without necessarily becoming an internet pure play. I agree, and have been saying this for quite some time. Brick and mortar retailers do have some unique advantages over web based stores, and should exploit those to their advantage, instead of just setting up completely separate operations (as most have been).

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Comments on “Click and Mortar”

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Todd (profile) says:

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Integrating brick and mortar with Web is the biggest challenge for retailers, and no one has done this well (IMO). Take Barnes and Noble — say I want to buy a book on-line, why can’t they tell me whether the store nearest me (home or work) has it on hand and offer me the option of buying it via web or holding the book for a later in-store pickup. This is real integration and a real service that Amazon can’t deliver.

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