Middlemen need not fear the Net

from the middlemen-will-live-on dept

The internet seems to breed new words : disintemediate, reintermediate, superintermediate. But as far as i can tell, they all have something to do with the middleman.

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Comments on “Middlemen need not fear the Net”

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1 Comment
Mike (profile) says:

Middlemen serve a purpose

See the amazing thing that I always found about this whole disintermediation thing was that people forget that often when there’s a middleman, there’s a reason for that middleman to be there: usually to bring together many disparate entities into one single source. So, for example, Amazon.com doesn’t need to communicate with every book publisher out there… they just need to talk to a few distributors, who do all the dirty work for them. Pretty straight forward.

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